David Herman, Marketing and Advertising

Hi, I'm David Herman. Welcome to my profile!

David Herman's Bio:

David Herman's broad marketing experience and working partnerships with marketing and technology experts worldwide enable him to devise potent strategies and implement them swiftly and effectively. Holding an MA from Cambridge University, England, David speaks several foreign languages fluently and has over 20-years of diverse Marketing, Communications and Brand Strategy experience: - Agency and Client side - B2C and B2B - European and US environments - huge global hegemonies (Procter & Gamble, General Motors, Mars Confectionery, Bristol Myers Squibb) and early-stage to medium-size (often hi-tech and medical) growth companies. David Herman specializes in maximizing marketing investment by impacting positively and demonstrably on revenue, lead generation and sales pipeline development. Currently his most effective tools are website development, search engine optimization and pay-per-click advertising. David Herman's "special sauce" is combining technology, psychology and the English language to achieve measurable competitive advantage (and yes, he can explain what he means by that!).

David Herman's Experience:

Marketing Director at InsightShare
November 2000 - December 2002
Reporting directly to the CEO, responsible for the development of marketing department (3 direct reports), strategy, campaigns, programs, and budgets. ? Created direct e-mail campaign generating click-thru rates of over 10% of which 60% actually viewed a product demo. ? Led company name change initiative resulting in redesign of company website, logo and all company collateral. ? Set hiring criteria for, shortlisted, negotiated contracts with, briefed and subsequently managed multiple vendors: graphic designers, PR agency, two analysts (Forrester & Gartner), external copywriters, telesales consultants, direct mail agency, promotions agency, printer, list broker and researchers. ? Used market research and competitive analysis to identify market direction, target segmentation and product positioning.
Director, Interactive Accounts at Partners & Simons
May 1999 - October 2000
Driving force behind the revival of flagship Blue Cross Blue Shield of Massachusetts account. Also responsible for Ziff-Davis, Zefer Consulting, Emerson Hospital, EsupportNow, and Eversave accounts. ? Developed new communication strategy to position Blue Cross as clear market leader. Finessed creative process to build ?assembly line? of new executions (TV, print and radio), including cutting-edge online campaigns. Results: 500,000 new customers for Blue Cross in 1999 plus dramatic positive shift in existing customer perceptions leads to Blue Cross tripling Agency fees in 2000. ? Devised repositioning of Emerson Hospital and, going outside existing agency structure, outsourced campaign production to two of Boston?s most talented freelance creatives (finished work entered for three Hatch awards).
Account Supervisor at Lowe and Partners
April 1996 - August 1997
Supervised main group within UK?s largest advertising account, General Motors ($110M). Responsible for Astra (UK?s no.2 selling car), two SUV models and tactical programs. Also responsible for Braun and IDV accounts. ? Repositioned Astra for the family market, using target segmentation techniques like conjoint analysis and brand portfolio planning (initiating a new methodology subsequently rolled out to other GM car lines). ? Supported this repositioning with $13M award-winning TV (Silver Lion at Cannes Advertising Festival), print and interactive campaign elements. ? Directed and implemented $16M tactical campaign for GM dealers; produced executions for TV, print, billboard, and radio in ?impossible? timeframes.
Account Supervisor at Grey Communications
March 1993 - April 1996
Managed UK and pan-European business for following accounts: Procter & Gamble, Mars Confectionery, Bristol Myers Squibb, Bayer Pharmaceuticals and Pedigree Petfood.
Managing Partner/Chief Marketing Officer at Web Marketing For Doctors
January 2004
We create, manage and optimize Internet marketing campaigns for over 100 medical Clients in USA, Canada, UK and Australia. Our focus is helping dentists and plastic surgeons to get more patients (we also have chiropractor, podiatrist, allergist and general practitioner clients) while ensuring minimum 600% return on their marketing investment.
Chief Marketing Officer at Web Marketing For Dentists
February 2003
President at 100 Marketers
December 2002
Our focus is to ensure minimum 600% return on our Internet marketing projects for Clients including: Demos Solutions (software/consulting), Atlantis Worldwide (medical devices), Directory M (online advertising), Poli Mortgage (mortgage company), Argent Ventures (real estate investment), Scientific Response LLC (pharmaceutical manufacturer), Carter NY (US Army supplier), SpeedEcoder (software).

David Herman's Education:

University of Cambridge
1989 – 1993
MA
Concentration: Modern Languages, Critical Theory, Psycholinguistics
Manchester Grammar School
1980 – 1987

David Herman's Interests & Activities:

Marketing, Psychology, Consulting, Return On Investment Analysis & Manchester United Football Club

David Herman

Chief Marketing Officer | Marketing and Advertising

Hi, I'm David Herman. Welcome to my profile!

David Herman's Bio:

David Herman's Experience:

Marketing Director at InsightShare

Director, Interactive Accounts at Partners & Simons

Account Supervisor at Lowe and Partners

Account Supervisor at Grey Communications

Managing Partner/Chief Marketing Officer at Web Marketing For Doctors

Chief Marketing Officer at Web Marketing For Dentists

President at 100 Marketers

David Herman's Education:

University of Cambridge

Manchester Grammar School

David Herman's Interests & Activities: